New Allure Packages were designed with AI to create three different package designs focused on being "Exciting, Fun and Fashionable"

Turkey’s leading food company Ülker, has brought to life an artificial intelligence packaging design project for Albeni, creatively managed by STANDBY.
 
Starting with consumer insights and the words they use to describe Albeni, the project utilized AI support to create three different package designs focusing on being “Exciting, Fun and Trendy.”
 


Continuing with the project, new packaged Ülker Albenis were made available for online purchase through a Getir campaign. Consumers who purchase the new-designed Ülker Albeni on Getir will have a chance to win prizes through a drawing, and the package that receives the most votes from purchasers will find its place on the shelves.

 Client: Ülker
 Creative Agency: STANDBY
 Technology & Production: ME